Case Study: IBEW Local 164 earns local media coverage for its hospital donation with Direct Development

IBEW Local 164 Mission earns 5 local media placements with Direct Development

The customer, IBEW Local 164, sought to support its community by donating $50,000 in PPE, sanitizer, and food to seventeen hospitals and wanted to ensure these donations were properly coordinated and publicized. They hired the vendor Direct Development to manage the logistical challenge of delivering supplies and to handle public relations for the initiative.

Direct Development coordinated the delivery of all materials to the hospitals across three counties and then executed a targeted media outreach campaign to more than thirty press organizations. As a result of Direct Development's efforts, IBEW Local 164 secured five confirmed local media placements and received widespread public thanks from the hospitals via social media, successfully amplifying the positive impact of their community donation.

The IBEW Local 164 Mission