Case Study: People TV achieves 45% above-goal user acquisition with Direct Agents

People TV exceeds user acquisition goals by 45% with Direct Agents

Direct Agents partnered with PeopleTV, a new OTT network, to tackle its challenge of launching efficiently and at scale. The customer needed to identify what content would resonate most with its audience to drive subscriber acquisition.

The solution from Direct Agents involved a strategy of micro-burst testing, executing over 2,700 creative iterations across more than 1,000 audience segments. This process identified that reunion shows were 60% more engaging than other content types. As a result, Direct Agents helped PeopleTV exceed its user acquisition goal by 45% and increase engagement by 27% within four months.

People TV