Case Study: Hubble Contacts achieves 22% acquisition growth with Direct Agents

Hubble Contacts boosts daily acquisitions by 22% with Direct Agents

Hubble Contacts, a leading contact lens and eyewear brand, challenged Direct Agents to scale their daily subscription acquisitions by 22%. The vendor was tasked with driving strategic acquisition and market expansion to meet this ambitious growth goal.

To address this challenge, Direct Agents implemented a multi-faceted solution that included diversifying retargeting audiences and utilizing new creative placements like YouTube Shorts ads. They activated their proprietary Kanopy AI technology for automated bidding and expanded keyword targeting to broad match. The efforts by Direct Agents successfully drove a 22% increase in daily subscription volume, alongside significant growth in non-brand search impression share.

Hubble Contacts