Case Study: Funimation boosts trial sign-ups and cuts CPA with Direct Agents

Funimation cuts CPA by 60% with Direct Agents

Funimation, a leading anime streaming service, sought to drive trial sign-ups at scale while leveraging synergies across its streaming, e-commerce, and theatrical business units. To meet this challenge, they partnered with the vendor Direct Agents, which employed AI-powered analytics and data-driven strategies.

Direct Agents devised a strategy utilizing DMP data and AI to analyze historical data and cross-reference behavioral patterns. This allowed them to build a targeting framework and a product matrix for effective cross-promotion. The results were a 60% reduction in overall Cost Per Acquisition and an average of 20% month-over-month growth across all business units. Furthermore, the campaign achieved a 60% conversion rate from free trial sign-ups to paid subscribers for Funimation’s SVOD service.

Funimation