Case Study: BritBox achieves 1.5M+ subscribers with Direct Agents

BritBox adds 1.5 million subscribers with Direct Agents

BritBox, a subscription OTT network launched by the BBC in the United States, faced the challenge of increasing its subscription volume in a new market. Their goal was to maximize customer engagement and lifetime value. They partnered with the digital marketing agency Direct Agents to drive this growth through a digital acquisition strategy.

Direct Agents implemented a strategy focused on maximizing free trial starts through audience segmentation, content optimization, and creative testing. This solution led to a 26% decrease in cost per acquisition and a 68% increase in conversion rate, adding over 18,000 subscribers in the first quarter. Direct Agents successfully scaled the campaigns while maintaining efficiency, contributing to BritBox acquiring over 1.5 million subscribers to date.

BritBox