Case Study: Belkin boosts retail and D2C growth with Direct Agents

Belkin drives YoY Amazon growth with Direct Agents

Belkin, a consumer electronics company, faced declining sales and increased competition across both retail partners and its direct-to-consumer storefront. To capture more demand and market its most popular products, Belkin partnered with the vendor Direct Agents for a comprehensive demand and marketing strategy.

Direct Agents implemented a tailored solution that included new creative strategies and a focus on paid search and AI. They created product-centric ads and optimized campaigns for each retail partner, utilizing Amazon advertising features like Sponsored Products and Sponsored Brands to protect Belkin's listings and target competitor pages. By leveraging tech integrations for real-time optimization, Direct Agents helped Belkin achieve consecutive months of year-over-year growth on Amazon and an increase in YoY revenue for its D2C storefront.

Belkin