Case Study: The University of Manchester creates a stronger teaching framework with Dinosaur

The University of Manchester creates a Teaching College framework with Dinosaur in 4 themes

The Faculty of Science and Engineering at The University of Manchester faced a challenge in engaging its academics for a major reorganization into a simplified "Teaching College" framework. The academics, crucial to the success of the initiative, were skeptical of adding more administrative work to their research-focused roles. The vendor Dinosaur was enlisted for design and internal communications services to address this.

Dinosaur developed a clear internal communications campaign titled "The Next Chapter," presented across interactive materials, briefing packs, and giveaways. By avoiding typical corporate or scientific styling and focusing on energy and change, Dinosaur's work demonstrated how the new framework would help academics achieve teaching excellence, improve industry collaboration, attract top candidates, and ultimately create more time for their research. The solution successfully drew a line between old and new methods to gain academic buy-in.

The University of Manchester