Case Study: NHS Pennine Care increases teen mental health awareness with Dinosaur

NHS Pennine Care boosts teen mental health awareness with Dinosaur’s 24/7 helpline campaign

NHS Pennine Care faced the challenge of raising awareness of its 24/7 mental health helpline among teenagers, a group increasingly struggling to talk about their mental health, especially since the pandemic. The vendor Dinosaur was tasked with making the service known and overcoming the perception that an NHS helpline would be too busy to listen or offer meaningful advice.

The solution developed by Dinosaur was a social media campaign featuring relatable characters like Cloud Girl and Battery Boy. This approach was designed to cut through the noise of typical health messages and connect with teenagers on their own wavelength, encouraging them to stop scrolling and take a moment for themselves. The campaign successfully reframed the helpline as a service with no pressure or preconceptions.

NHS Pennine Care