Case Study: NHS Manchester boosts Covid-19 awareness among under-21s with Dinosaur

NHS Manchester boosts social video watch time 2x with Dinosaur

NHS Manchester faced a challenge as COVID-19 cases surged among under-21s, a demographic that often felt immune and was resistant to traditional scare tactics. The vendor, Dinosaur, was enlisted to create an advertising and social media campaign that would persuade this group to take the rules more seriously without alienating them.

Dinosaur's solution avoided finger-pointing and instead used bold, direct creative with the message "It’s not gone yet" to refresh key actions. The campaign significantly outperformed forecasts, achieving a 94% view-through rate on social platforms, 2x the forecasted video watch time, and 3x the forecasted clickthrough rate, successfully driving engagement with a hard-to-reach audience.

NHS Manchester