Case Study: NHS achieves faster smoking rate reductions with Dinosaur

NHS cuts smoking rates faster across Greater Manchester with Dinosaur

The NHS faced a significant public health challenge: motivating people to quit smoking during the COVID-19 crisis, a period when stress and anxiety were high and traditional cessation campaigns using shock tactics were less effective. The agency Dinosaur was enlisted to develop a new approach using integrated multi-channel communications to promote the available support services.

Dinosaur created a positive and supportive campaign with a regional twist, targeting high-risk groups across digital, social, print, and physical channels. The solution focused on tangible help and togetherness rather than fear. As a result of this campaign by Dinosaur, smoking rates in Greater Manchester dropped faster than in any other region in England.

NHS