Case Study: Crown Paints builds share of mind with Dinosaur's "Looks Like..." campaign

Crown Paints boosts decorating confidence with Dinosaur across TV and digital

Crown Paints, one of the UK and Ireland’s oldest paint manufacturers, faced a challenge in connecting its trade and retail audiences and engaging a younger demographic. The brand hired Dinosaur to grow its share of mind and spend by shifting the category's focus from perfection to the real process of decorating. Dinosaur provided services in TV advertising, design, and social media.

Dinosaur's solution was the 'Looks Like…' campaign platform, which celebrated the personal stamp that both DIYers and trade professionals put on a space. This approach positioned Crown as a brand that offers practical advice and confidence for the realities of decorating. The campaign ran across TV and digital video, amplified through editorial partnerships and influencer collaborations on earned and social channels.

Crown Paints