Case Study: Yespark reduces customer acquisition costs with DinMo and Snowflake

Yespark marketing teams now have self-service access to their customer data for activation thanks to Snowflake and DinMo

Yespark, a French Tech marketplace for monthly parking space rentals, faced rising customer acquisition costs due to the end of third-party cookies and a saturated digital market. They struggled to leverage their first-party data stored in Snowflake, as their data team was a bottleneck for creating and syncing targeted audience segments to their advertising platforms.

The vendor DinMo provided a solution with its visual segment builder and data activation platform, which integrated directly with Yespark's Snowflake data warehouse. This allowed marketing teams to autonomously create and sync over 30 audience segments daily, resulting in a 90% data matching rate and a 20% reduction in customer acquisition costs.

Yespark

Raphael Simon

Head of Acquisition