Case Study: Krüger Dirndl reduces CAC and activates campaigns faster with DinMo

Krüger Dirndl activates BigQuery in 60 minutes with DinMo

Krüger Dirndl, a D2C apparel brand, was facing rising customer acquisition costs and marketing inefficiencies. Their challenges included slow, manual audience segmentation, an inability to run proper marketing tests, and a reliance on generic 'one-to-all' email campaigns. They sought a solution to gain speed and precision to safeguard profitability and turned to DinMo's composable CDP.

By implementing DinMo, Krüger Dirndl connected their data to execution channels in just 60 minutes. DinMo provided a self-service activation layer that enabled the marketing team to build precise segments and run controlled tests without engineering help. This resulted in a doubling of campaign velocity, the prevention of costly marketing mistakes through incrementality testing, and a clear reduction in customer acquisition costs, with the platform's value proven in under three weeks.

Krüger Dirndl