Case Study: Kappa boosts revenue by 20% and cuts CDP costs with DinMo

Kappa boosts revenue 20% and cuts CDP costs with DinMo

Kappa, an iconic Italian sportswear brand, faced a challenge when its previous Customer Data Platform (CDP) provider significantly increased its annual fees. The company needed to quickly migrate to a new solution without disrupting its ongoing marketing campaigns while also ensuring a single, reliable source of truth for its data. With the support of Better & Stronger, Kappa turned to the vendor DinMo for a composable CDP.

DinMo provided a flexible and cost-efficient CDP that was integrated in just a few days. The migration was completed in less than a week with no disruption to Kappa's activations. As a result, Kappa significantly reduced its annual CDP costs and increased its revenue by 20% since the February 2024 implementation, while maintaining a stable Marketing Efficiency Ratio.

Kappa