Case Study: K-Way achieves double-digit digital revenue growth with DinMo

K-Way drives double-digit digital revenue growth with DinMo

K-Way, an iconic global rainwear brand, faced significant challenges supporting its digital growth due to a lack of data centralization and a modern data infrastructure. Without a data warehouse or a Customer Data Platform (CDP), its marketing team struggled to leverage scattered data, build precise customer segments, and effectively feed its advertising platforms. To address this, K-Way partnered with vendor DinMo.

With the support of Better & Stronger, DinMo implemented a composable CDP and a tailor-made data infrastructure for K-Way. This solution included creating a data lake, implementing connectors, and building RFM and product-line segments for activation. As a result, K-Way created over 27 active segments, configured 64 activations, and connected three advertising destinations, achieving double-digit digital revenue growth in the first half of 2025.

K-Way