Case Study: Interflora improves acquisition and customer activation with DinMo

Interflora boosts post-abandoned cart sales by 7.6% with DinMo

Interflora, a major flower delivery service, was using BigQuery as its data warehouse but sought to reduce the time its data team spent on segmenting customer data and maintaining pipelines to marketing platforms. They needed an activation platform to send data from BigQuery to various tools for advertising, multi-channel paths, and support. This led them to partner with vendor DinMo to implement a Composable Customer Data Platform.

DinMo provided the solution by connecting directly to Interflora's BigQuery and enabling autonomous segmentation without data team intervention. The results were significant: operational efficiency improved with the first use case implemented in less than a day and data flow development time cut by 80%. Marketing performance also increased, with a 17% reduction in average CPC, a 5% increase in net margin, and a 34% rise in cross-business unit conversions.

Interflora