Case Study: Nexity reduces customer acquisition costs with DinMo

How DinMo helped Nexity implement a full multichannel strategy to reduce Customer Acquisition Costs

Nexity, a leading French property developer, faced the significant challenge of improving customer acquisition while decreasing costs amidst a sluggish real estate market. They needed to better utilize their existing first-party data to improve campaign targeting and implement a common acquisition strategy across multiple channels without needing technical expertise from their teams.

The vendor DinMo provided a tailored Composable CDP solution. This enabled Nexity's marketing teams to autonomously segment their customer base and execute new multichannel strategies, such as excluding existing customers from acquisition campaigns. As a result, Nexity achieved a 30% reduction in the cost of acquiring a qualified lead and successfully tested over ten new strategies.

Nexity