Case Study: Ankorstore reduces customer acquisition costs by 20% with DinMo

How DinMo helped Ankorstore reduce its Customer Acquisition Costs by 20%

Ankorstore, a French unicorn connecting brands with independent retailers, faced the challenge of managing rising customer acquisition costs in the saturated ecommerce market. They needed to enhance the profitability of their digital marketing campaigns and empower their non-technical marketing team to use first-party data for smarter targeting. They turned to vendor DinMo and its modular Customer Data Platform for a solution.

DinMo's platform seamlessly integrated with Google BigQuery, granting Ankorstore's team autonomy to create and sync customer segments with Google Ads. The first strategy implemented was to exclude existing customers from remarketing campaigns. This solution delivered measurable results, including a 20% reduction in cost per acquisition and a 24% increase in conversion rates, all while improving the customer experience by avoiding irrelevant ads.

Ankorstore

Sylvain Sengbandith

Lead Performance Marketing