Case Study: Diptyque reduces CPA by 18% with DinMo

Discover how DinMo helped Diptyque decrease its CPA by 18% by using Conversions API

Diptyque, a luxury perfumery and cosmetics house, was facing increased competition and rising customer acquisition costs in the digital landscape. To remain competitive on advertising platforms, the brand needed to adopt more sophisticated methods to improve advertising efficiency while maintaining its authentic customer engagement. They turned to vendor DinMo for a solution using its Customer Data Platform and conversion APIs.

DinMo implemented its adaptive platform, which integrated with Diptyque's cloud data warehouses to synchronize audiences and manage conversion APIs. This setup was completed on eight advertising accounts in less than a week. The results were significant, including an 18% decrease in CPA and a 62% increase in conversions attributed on Facebook, demonstrating the effectiveness of the DinMo solution.

Diptyque

Mariette Rieusset

Head of ecommerce