Case Study: Celio boosts CRM autonomy and campaign performance with DinMo

Celio creates hundreds of self-service audiences in 1 year with DinMo

Celio, a leading French fashion brand, faced a challenge scaling personalization for its millions of diverse customers. Its CRM team lacked autonomy, requiring a lengthy process of opening tickets with the data team to create targeted audiences in Salesforce Marketing Cloud, which caused delays and outdated campaigns. To solve this, Celio implemented DinMo, a platform that connects to its Google Cloud data warehouse.

The solution from vendor DinMo provided a no-code interface for self-service audience segmentation, integrated directly with Salesforce Marketing Cloud. This eliminated the dependency on data teams, dramatically reduced time-to-market for campaigns, and allowed for a significantly expanded campaign calendar. After one year, DinMo enabled the creation of hundreds of self-service audiences and contributed to a strong increase in CRM-driven revenue.

Celio