Case Study: BrandAlley saves up to £25k a month with DinMo

BrandAlley saves £25k a month and achieves ROI in 2 months with DinMo

BrandAlley, a fast-moving e-commerce business, faced a challenge with rising customer acquisition costs as their paid media spend was increasingly targeting already-loyal customers instead of driving new growth. Their Director of Marketing, Andrew Webber, needed a solution to suppress this wasted ad spend and connect acquisition with retention. They chose DinMo, a composable CDP and activation platform, to tackle this issue.

DinMo implemented a solution that identified and suppressed highly engaged customers from paid search campaigns. This single use case generated an 89% uplift in organic traffic for that customer cohort and saved BrandAlley up to £25,000 per month in wasted ad spend. The savings alone covered the full annual cost of the DinMo platform within two months, delivering a rapid return on investment.

BrandAlley