Case Study: SanMar achieves real-time retail operations with Dinarys

SanMar speeds up order processing with Dinarys and real-time ERP integration

SanMar, a large Canadian clothing retailer, faced significant operational challenges due to its outdated ERP system, which lacked real-time integration with its eCommerce channels. This led to manual inventory updates, pricing errors, and order fulfillment delays, hindering both B2B and B2C growth. To overcome this, SanMar partnered with vendor Dinarys to migrate its B2C site to Magento 2 and achieve real-time ERP integration.

Dinarys implemented a solution by building a custom API connector to integrate the legacy ERP with the Magento platforms, enabling real-time data exchange for product catalogs, inventory, and orders. This API-first approach, based on MACH principles, streamlined operations, reduced errors, and cut labor costs. The project resulted in increased sales and revenue for SanMar through higher conversion rates, faster order processing, and improved customer satisfaction.

SanMar