Case Study: SanMar expands B2B2C distribution with Dinarys' WordPress website builder

SanMar launches a website builder in 14 months with Dinarys

SanMar, a large Canadian clothing retailer, sought to expand its B2B2C distribution by making digital selling easier for its network of partners. These distributors faced challenges with manual inventory tracking and lacked the technical expertise to create and manage their own ecommerce websites. Dinarys was engaged to develop a solution to address these issues.

Dinarys developed a custom WordPress-based website builder that automatically synchronized product and inventory data from SanMar's main platform. The solution allowed partners to create fully functional, branded online stores in hours without technical knowledge. This new digital sales channel streamlined partner onboarding, reduced the administrative load on SanMar's internal teams, and strengthened partner engagement.

SanMar