Case Study: Biltmore Wines improves brand growth and long-range planning with Dimensional Insight's Diver Platform

Using Business Intelligence for Brand Building and Long-Range Planning

Biltmore Wines, a winery operating on the historic Biltmore Estate, was facing a significant challenge in its transition to a national brand. The company lacked a centralized data repository, forcing it to make critical business decisions based on incomplete information and gut feelings rather than hard data. To overcome this, they turned to Dimensional Insight and implemented its Diver Platform, specifically using the InterReport SaaS solution.

The solution from Dimensional Insight provided a single, unified platform for all of Biltmore's crucial sales and depletion data. This enabled them to analyze trends, track budgets, and measure the ROI of marketing programs with ease. Using Diver, the company gained powerful insights for long-range planning, allowing them to identify top-performing products and focus their sales strategy. The implementation has been pivotal for brand growth, putting Biltmore Wines on the right track and providing a clear picture of market trends to inform future decisions.

Biltmore Wines

Alisha Forester

National Sales Director