Case Study: Brescome Barton achieves better visibility into promotional programs with Dimensional Insight

Meeting Business Challenges Efficiently Brescome Barton Finds Success With Program Advisor

Brescome Barton, a Connecticut-based beverage alcohol distributor, faced a significant challenge in tracking its numerous supplier promotional programs. These were managed using inefficient spreadsheets that only provided weekly or monthly updates, lacking the daily visibility needed to effectively manage goals and sales team incentives. Seeking a solution, the company turned to the Diver Platform from Dimensional Insight.

Dimensional Insight implemented its Program Advisor application, which automated the tracking process and provided a centralized system with daily updates. This transparency allowed Brescome Barton to accurately manage and set goals for its sales team, freeing its business analysts to focus on revenue-generating opportunities instead of manual data compilation. The solution is now used by 175 employees to track nearly 1,000 programs each month, providing immediate answers to the sales force and ensuring everyone has the necessary details at their fingertips.

Brescome Barton

Barry Severs

Senior Data Solutions Architect