Case Study: Starco Norge boosts sales productivity with Dimensional Insight DiveTab

Increased productivity in the salesforce by using DiveTab

Starco Norge AS, a Norwegian wholesaler of tires and rims, faced a challenge where their geographically dispersed salesforce struggled to access updated and relevant information for customer meetings. Their existing system was difficult to navigate, demanding too much time from sellers and hindering their effectiveness. They turned to vendor Dimensional Insight for a solution using its DiveTab product.

Dimensional Insight implemented DiveTab, a mobile business intelligence platform, which provided a common interface for reports, documents, and order placement. This gave the salesforce real-time access to data and freed them from cumbersome systems. The result was a significant increase in productivity, as sellers could spend less time on administrative tasks and more time on sales and customer follow-up, enabling them to be more proactive and data-driven.

Starco Norge

Eirik Johansen

Chief Financial Officer