Case Study: Fedway Associates boosts sales effectiveness with Dimensional Insight's Program Advisor

Improving sales effectiveness in a constantly changing industry with Program Advisor

Fedway Associates, a wine and spirits distributor, faced the challenge of managing a constant flow of supplier promotions and goals with inefficient manual tracking. This process was time-consuming, provided fragmented information to sales reps, and made it difficult to ensure the entire team was working cohesively to increase revenue and improve program success.

Dimensional Insight implemented its Program Advisor solution to centralize goal tracking and provide real-time performance dashboards for sales reps and managers. This gave Fedway greater visibility into its programs and enabled data-driven adjustments. The results were significant, including an 80% increase in the number of monthly program goals achieved, over 40% of sales staff overachieving their targets, and a drastic reduction in administrative time, all of which improved morale and solidified their reputation as a brand builder.

Fedway Associates

Casey Crehan

Field Sales Manager