Case Study: University of North Carolina unifies Tar Heel athletic facilities with Dimensional Innovations

University of North Carolina unifies 7 athletic facilities with Dimensional Innovations

The University of North Carolina (UNC) athletics department sought to enhance the student-athlete experience and showcase its nationally recognized brand across multiple athletic facilities on campus. They partnered with vendor Dimensional Innovations and HOK Architects for an experience design initiative to develop a cohesive brand strategy that could also celebrate each sports program's unique story.

Dimensional Innovations developed a strategic vision that unified the university's athletic programs through cohesive storytelling elements, including branding concepts, donor recognition, signage, wayfinding, graphics, and displays. This solution brought to life what it means to be a UNC student-athlete, creating inspirational spaces that serve as a foundation of success for current athletes and memorable moments for alumni and recruits.

University of North Carolina