Case Study: University of Kansas School of Business revitalizes David Booth Kansas Memorial Stadium with Dimensional Innovations

University of Kansas School of Business revamps stadium in 18 months with Dimensional Innovations

The University of Kansas (KU) School of Business faced the challenge of its David Booth Kansas Memorial Stadium lacking modern amenities and a compelling game day experience, which failed to reflect the caliber of its rising football program. To revitalize the entire stadium and its surrounding Gateway District, KU partnered with vendor Dimensional Innovations for a comprehensive project encompassing environmental design, signage, wayfinding, and donor recognition.

Dimensional Innovations led the design, fabrication, and installation of all signage and storytelling elements on an accelerated 18-month timeline. The solution infused every level of the stadium with rich narratives and prideful details that honor KU's legacy, transforming it into a vibrant, year-round venue. The impact is a landmark declaration of Jayhawk pride that is projected to drive $2 billion in spending through 2055 and will serve the university and community for generations.

University of Kansas (KU) School of Business