Case Study: University of Kansas achieves a tech-driven recruitment boost with Dimensional Innovations

University of Kansas School of Business boosts freshman enrollment 18% with Dimensional Innovations

The University of Kansas (KU) School of Business faced the challenge of creating a personal and memorable recruitment and alumni experience that stood apart from other institutions. They partnered with Dimensional Innovations (DI) to develop the Jayhawk Welcome Center, a space designed to help prospective students picture themselves on campus and give every guest a strong sense of belonging.

Dimensional Innovations developed, fabricated, and installed the center's touchscreen technology and digital interactives, including an immersive "Jayhawk Experience" with LED screens and surround sound. The solution also featured a custom content management system and interactive elements like QR scanners and a photo booth. This tech-forward environment contributed to an 18% increase in 2023 freshman enrollment, the largest class in the university's history, making the center a strategic storytelling tool.

University of Kansas (KU) School of Business