Case Study: LEGOLAND® Resorts brings LEGO® Ferrari racing to life with Dimensional Innovations

LEGOLAND® Resorts builds a 360,000-brick LEGO® Ferrari experience with Dimensional Innovations

Legoland Resorts, in partnership with LEGO and Ferrari, faced the challenge of creating a groundbreaking, high-octane attraction that would combine physical play with digital innovation to entertain guests of all ages. They sought a partner capable of engineering both a spectacle and a seamless experience, leading them to collaborate with vendor Dimensional Innovations on a project encompassing attraction design and immersive technology.

Dimensional Innovations designed, engineered, and built an interactive, three-zone adventure. The solution included a life-size LEGO Ferrari F40 model for photos, a build and test area where guests could construct and race physical cars, and a digital racing zone where scanned car models competed on a virtual track. The project was a success, expanding to multiple global locations and earning Dimensional Innovations recognition including a Digital Signage Award for Interactive Design.

Legoland® Resorts