Case Study: Iowa State University creates an immersive stadium fan experience with Dimensional Innovations

Iowa State University opens 24-foot cyclone fan experience with Dimensional Innovations

Iowa State University faced a challenge with fan engagement at Jack Trice Stadium, where the game-day experience was limited and access to the program's history was restricted. The university partnered with vendor Dimensional Innovations to transform the Jacobson Athletic Building, aiming to create a more immersive and accessible fan experience that celebrated the Cyclones' legacy.

Dimensional Innovations implemented a comprehensive solution centered around a 24-foot-tall cyclone display for championship trophies, a ceiling with tiles showcasing conference moments, and the Louis Menze Hall of Fame. This created an open, exploratory environment where fans could engage with the team's past. The result, as noted by the Athletics Director, was a fundamental change: for the first time, fans could circulate throughout the entire stadium interior, seamlessly blending the acts of watching the game and exploring the program's history.

Iowa State University