Case Study: Hallmark Cards, Inc. creates an immersive Hallmark Christmas Experience with Dimensional Innovations

Hallmark Cards, Inc brings a winter wonderland to Kansas City with Dimensional Innovations

Hallmark Cards, Inc. envisioned creating an immersive Christmas experience where families could step into the world of a Hallmark holiday movie. They needed to bring this magical vision to life as a durable, interactive winter wonderland in Kansas City. To achieve this, Hallmark engaged partners SuperFly, Bay Laurel Advisors, and Dimensional Innovations for their design, fabrication, and technology services.

Dimensional Innovations fabricated and installed several themed pop-up facades that were both durable enough to withstand winter weather and engineered for efficient assembly. The solution included interactive elements like a Card-Sending Craft Station and a community mural created with Crayola. The result was a seamless and unforgettable immersive experience that allowed families to create lasting memories and their own Hallmark Christmas stories.

Hallmark Cards, Inc