Case Study: Columbus Crew elevates fan experience and brand identity with Dimensional Innovations

Columbus Crew transforms Lower.com Field in 2021 with Dimensional Innovations

The Columbus Crew faced the challenge of ensuring their visual identity, wayfinding, and fan experience elements reflected their new brand upon moving into Lower.com Field. They partnered with vendor Dimensional Innovations for a comprehensive stadium design master plan, signage, and sponsorship activations.

Dimensional Innovations developed a cohesive design master plan that included a comprehensive signage system, integrated sponsor activations, and immersive brand storytelling throughout the stadium. Their solution elevated the fan experience and included a custom-built Circle of Honor installation to powerfully honor the club's legacy.

Columbus Crew