Case Study: Big 12 Conference Transforms Headquarters with Dimensional Innovations

Big 12 Conference transforms its Irving headquarters with Dimensional Innovations in a 1-space branded environment

The Big 12 Conference, a major collegiate athletic conference, engaged Dimensional Innovations to help re-brand its headquarters office space. What began as a simple graphic refresh project evolved into a broader challenge to create a fully branded environment that would reflect the conference's legacy.

Dimensional Innovations designed and implemented a dynamic environment featuring rich wood textures, cove lighting, and integrated digital display monitors. This aesthetic was carried throughout the space into areas including conference rooms and feature stairs. The solution resulted in a functional office that also serves as an impressive entertainment facility for distinguished guests, providing the Big 12 with a space they can truly call their own.

Big 12 Conference