Case Study: Atlanta Hawks achieve a standout fan experience with Dimensional Innovations

Atlanta Hawks create 680,000-square-foot fan experience with Dimensional Innovations

The Atlanta Hawks sought to transform the fan experience at their State Farm Arena, moving beyond a traditional basketball game to create a memorable and diverse event for a new generation of attendees. They partnered with the vendor Dimensional Innovations for a comprehensive service involving experience design and fabrication to overhaul the arena's interior activations and sponsorship strategy.

Dimensional Innovations implemented a solution focused on Atlanta's local culture, designing and fabricating a series of hyper-targeted bars, lounges, clubs, and restaurants within the 680,000 square foot arena. This created a cohesive and engaging environment that strengthened sponsor relationships. The result was a remarkable fan experience that brought a new energy to the venue, accommodating 19,000 fans with unobstructed views and leaving them with unforgettable memories.

Atlanta Hawks