Case Study: Andretti Indoor Karting & Games creates an immersive racing experience with Dimensional Innovations

Andretti Indoor Karting & Games transforms 95,000 sq ft venues with Dimensional Innovations

Andretti Indoor Karting & Games faced the challenge of bringing its high-octane brand to life in new venues by incorporating priceless and bulky elements like full-size Indy race cars. The logistics, installation, and budget for these items were complex. They partnered with Dimensional Innovations for attraction design, environmental design, and theming to create an immersive experience that honored the Andretti racing legacy.

Dimensional Innovations crafted a solution using their in-house capabilities, including 3D printing a large replica race car for display and suspending a real vehicle to create a dramatic entryway. They enriched the 95,000 sq ft space with large-scale graphics, custom signage, and lighting to amplify the brand and thrill of the environment. The results achieved include a breathtaking "wow" moment for guests and a scalable model for efficient brand activation across the franchise's growing number of locations.

Andretti Indoor Karting & Games