Case Study: American Century Investments transforms its headquarters into an interactive brand experience with Dimensional Innovations

American Century Investments brings 25 AR moments to headquarters with Dimensional Innovations

American Century Investments wanted its headquarters to create a modern space that shared its history, culture, and philanthropic mission in a more engaging way than a traditional static display. The challenge was to develop a sophisticated experience that would connect visitors and employees to the brand's purpose. They partnered with vendor Dimensional Innovations for a solution involving immersive technology and environmental design.

Dimensional Innovations created a layered experiential environment using augmented reality, kinetic LED content, and sculptural design. The solution included over 25 AR-enabled moments and a 15-foot kinetic LED Cultivation Wall, transforming the lobby into a self-guided storytelling experience. This approach successfully brought the American Century Investments story to life in a fresh, engaging way that resonates with employees and visitors.

American Century Investments