Case Study: Abu Dhabi Mall improves visitor wayfinding and insights with dimedis kompas WayFinding

Finding paths & understanding interests at Abu Dhabi Mall

The Abu Dhabi Mall, a major shopping center with over 200 stores, faced the challenge of implementing a bilingual wayfinding and information system in both English and Arabic without compromising the user interface design. They also needed the system to provide valuable usage data to the operator. The mall partnered with dimedis, which implemented its kompas WayFinding solution.

dimedis provided an intuitive system that is used by over 1,000 visitors daily. The solution included a backend that logs search terms, allowing marketing staff to assign them to relevant stores so the system constantly learns. This provides the mall operator with valuable data on visitor behavior and search patterns to improve services and tenant selection.

Abu Dhabi Mall