Case Study: Privatmegleren Achieves Accurate Offline-to-Online Conversion Attribution with Digtective

Privatmegleren automates reporting across 70+ offices with Digtective

Privatmegleren, a real-estate agency with over 70 local offices in Norway, faced challenges in tracking the effectiveness of its online ad campaigns due to data privacy measures impacting conversion attribution. Their previous analytics solution could not separately measure marketing effectiveness for different conversion types, like "prospective sellers" and "prospective buyers," per individual office location. This led to a loss of insight and control over marketing spend, compounded by time-consuming manual data collection and reporting across all offices.

Digtective implemented its cookieless tracking solution, providing Privatmegleren with accurate attribution of any website conversion to specific marketing activities for each office. This gave the company full visibility into which media spend drove growth, allowing them to optimize or stop campaigns accordingly. The solution automated data collection and reporting, eliminating hours of manual work and providing complete transparency into marketing efficiency for each office and for each lead type separately. Digtective enabled Privatmegleren to control and optimize its marketing effectiveness to better reach its growth targets.

Privatmegleren