Case Study: Zen Finans achieves full transparency in digital marketing performance with Digtective

How Zen Finans Enjoys Full Transparency in Digital Marketing Performance

Zen Finans, an independent banking partner, needed to become a trustworthy bridge between consumers and banks but struggled to identify which of its digital ads were generating leads and paid-out loans. Their existing tools, including Google Analytics, could not provide this transparency, making it impossible to scale successful campaigns and turn off unprofitable ones. This lack of insight forced them to make marketing decisions based on gut feeling.

Digtective implemented its solution, providing Zen Finans with complete visibility into their ad spending and performance. The Digtective platform enabled the team to see exactly which ads were profitable and which were losing money, allowing them to reallocate their budget effectively. As a result, they discovered their core business was coming from a previously overlooked segment and gained the ability to make data-driven arguments to their board. Digtective also ensured full compliance with privacy regulations while tracking conversions with 100% accuracy.

Zen Finans

Mehran Zareie

Founder & Partner