Case Study: Palermo's achieves faster packaging insights with Digsite

Palermo's gets packaging insights in 2-3 weeks with Digsite

Palermo's Pizza faced the challenge of validating the packaging design and claims for their new "Primo" Thin Crust pizza line. With a tight deadline of only 2-3 weeks before launch, they lacked the time and budget for their traditional in-person focus groups. They turned to the vendor Digsite to get the deep consumer insights they needed quickly.

Digsite provided its agile insights technology to rapidly recruit a community and gather feedback. The solution enabled Palermo's to efficiently answer "why" questions, capture photos and video of consumer experiences, and iterate on their packaging ideas. While the specific measurable results are detailed in the full report, Digsite's approach successfully provided the validation needed to ensure the new premium product was presented in the most attractive way to consumers ahead of its launch.

Palermo's