Case Study: Dannon brings new innovation to its flagship brand with Digsite

Dannon launches consumer insights in as little as 24 hours with Digsite

Dannon faced the challenge of its flagship Fruit on the Bottom yogurt brand being perceived as outdated and boring by consumers after over a decade without media engagement. They needed a fast and cost-effective method to have extensive, ongoing consumer conversations, which traditional focus groups and online surveys could not provide. To address this, Dannon turned to the vendor Digsite for its agile insights solutions.

Digsite implemented its online community platform, enabling Dannon to build on questions over several days and capture rich consumer feedback, including photos and videos. This solution allowed Dannon to collect the insights needed to breathe new life and innovation into the classic brand. While the specific measurable impacts are not detailed in the provided text, the result was a modernized approach to understanding consumer sentiment for driving innovation.

Dannon