Case Study: Barkley optimizes advertising messaging with Digsite consumer insights

Barkley uses Digsite 1-Day Sprints to gather target audience feedback in 24 hours

Barkley, an advertising agency working with a major athletic apparel brand, faced the challenge of quickly testing advertising messaging with a target audience. They needed to move beyond simple yes/no feedback to gain deeper consumer insights and required a fast, efficient, and cost-effective solution. To address this, Barkley turned to the vendor Digsite and utilized their 1-Day Sprints product.

Digsite implemented its agile insights technology to gather rich feedback through a recruited community, allowing the team to answer "why" questions and capture photos and videos of consumer experiences. This solution provided Barkley with the rapid, in-depth results they needed to optimize their advertising concepts and messaging effectively for their client.

Barkley