Case Study: Ampl!fy Achieves Faster Beauty Category Innovation with Digsite

Ampl!fy launches consumer insights in 24 hours with Digsite

ampl!fy insights + innovation, an innovation strategy group, needed to help a beauty category client understand user habits to expand into a new product category. They turned to the vendor Digsite and used its online qualitative platform to engage consumers for deep insights.

Using Digsite's platform, ampl!fy was able to gain valuable feedback on new ideas, allowing for fast and informed decisions. The insights from the Digsite community supported a comprehensive innovation strategy that identified the best way to enter the new category and the products to support that move.

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