Case Study: University of Sydney empowers students with digital marketing insights using Digivizer

USYD embraces power of digital insights

The University of Sydney (USYD) needed a more practical, digital-first way to teach more than 200 students in its Digital & Social Media Marketing course how to plan, execute, and evaluate marketing projects. Using the Digivizer platform, along with support from Digivizer’s digital marketing team, students could apply strategy and analytics to real campaigns involving websites, social media, paid ads, influencers, and search.

Digivizer connected students’ social media accounts and websites to its platform so they could measure performance in real time, track what was working, and adjust strategy and spend accordingly. The result was a more hands-on learning experience that helped students build industry-relevant digital marketing skills and improve their CVs with practical, data-driven project experience.

University of Sydney

Ray Welling

University of Sydney