Case Study: Easy Living Footwear boosts sales and online growth with Digivizer

Retailers must embrace social analytics to survive

Easy Living Footwear, a mixed store-online footwear retailer with four stores across regional NSW, needed a better way to understand customers and compete in an increasingly complex online retail environment. The company turned to Digivizer to help build its brand online, improve engagement, and make smarter use of social and search data.

Using Digivizer’s analytics platform, Easy Living Footwear was able to test, measure, and refine its content and digital marketing performance across channels. As a result, the business increased sales by 59%, transactions by 66%, and online sales by 86% (Oct-Dec 2019 vs. Oct-Dec 2018), showing the measurable impact of Digivizer on its growth.

Easy Living Footwear

Robyn McLenann

Founder & Chief Executive Officer