Case Study: OhCrap Dog Poop Bags grows social sales and ROI with Digivizer

Oh Crap The SMB using social media to turn dog poop into sales

OhCrap Dog Poop Bags is an Australian startup selling compostable dog poop bags, and its marketer Henry Reith needed a better way to understand what was and wasn’t working across organic social, paid media, and search. As a small business with a limited marketing budget, the challenge was tracking performance across multiple channels and turning that data into smarter decisions.

Digivizer’s SaaS analytics platform gave OhCrap Dog Poop Bags a single view of paid, owned, and earned media performance, helping Henry track hashtags, monitor ROI, and iterate content more effectively. With Digivizer, the company grew Instagram from 0 to nearly 4,000 followers and Facebook from 2,500 to 23,000, while stock turnover surged from 30,000 units to 3 million in 13 months.

OhCrap Dog Poop Bags

Henry Reith

Marketer