Case Study: Ikecho achieves 12X ROAS growth with Digivizer

Ikecho grows ROAS 12x with Digivizer

Ikecho, an Australian precious gems and jewellery retailer, was experiencing uninspiring growth and negative return on advertising spend (ROAS) due to a limited and disconnected view of its business performance across digital channels. Founder Erica Miller turned to Digivizer to gain the data-driven insights needed to diagnose these problems and identify new opportunities for profitable online sales growth.

Digivizer implemented its analytics platform to provide a clear view of performance across all channels. Using these data-driven insights, Ikecho optimized its content, social strategy, and paid media campaigns. This resulted in a ROAS increase from negative to over 12 on Facebook, a 75% increase in transactions, and overall retail revenue more than doubling within a year.

Ikecho