Case Study: Institute of Certified Bookkeepers boosts social engagement with Digivizer

ICB grows Facebook engagement 1,678% with Digivizer

The Institute of Certified Bookkeepers (ICB), the world's largest bookkeeping institute, sought to provide more value to its community through digital channels. Their social media presence lacked a coherent strategy and consistent branding, failing to meet the expectations of their professional members. ICB entrusted Digivizer to create a new approach for their social media content to heighten engagement across their established base.

Digivizer worked closely with ICB to revamp their content strategy, optimizing social messaging, editorial planning, and creative identity. The solution involved developing fresh copy and a sophisticated content calendar to maintain a consistent presence. As a result, engagements grew by over 1,678% on Facebook, 1,378% on Instagram, and 202% on LinkedIn. Digivizer also more than doubled ICB's web traffic and increased participation in a key member survey by 44%.

Institute of Certified Bookkeepers (icb)